I've spent lots of money on very expensive purple shampoos in the past but I don't bother any more. This shampoo, coupled with the conditioner, was just as good, if not better than my Fudge and Toni and Guy products.
The smell is really fruity, bubblegummy so not very natural but not unappealing. The different thing about this shampoo is that it doesn't lather like my other purple shampoos - it's really flat and watery in that regard but my hair felt clean afterwards.
I used this shampoo with the conditioner several times in the week and after about 2-3 uses I could see my hair looked a lot more natural in colour - still blonde but much, much softer in a good way.
I'll be scrapping the expensive stuff going forwards and sticking with this.