The packaging is quite nice - it's not as tourist-shop as other Alpine Silk products I've seen.
This thick cream mask is easy to use. I didn't need to wash it off, I just applied before bed and in the morning massaged in any residue.
It is so hydrating that on the mornings after use I don't feel the need to use moisturiser.
I'm not sure if the effects I'm seeing (even tone, smooth skin) are long term, but will continue to use once or twice a week as an intensive hydration treatment.