Fudge Clean Blonde Violet Toning Shampoo Review

I used this shampoo when I had ombré dark blonde ends. My hair is prone to going quite ginger and brassy when bleached so I used this twice a week to neutralise it. This really did what it said on the bottle and was not quite as drying as other purple shampoos I’ve tried- and also was a touch more affordable.

I searched for reviews on this shampoo and the ones here were the most helpful and that greatly helped my purchasing decision.

So I don't like or dislike the smell. It's nothing special but the shampoo itself works very, very well. I use it once a week and it really revitalizes the tones in my hair. Since using this shampoo I have found that I can go longer without a visit to the salon because the brassy tones are kept well under control.

Definitely will purchase again! Excellent value for money!!

I had a light blonde balayage done over naturally dark brown hair. After my trip to the salon and after a few washes my hair was left with more orange brass rather then yellow. I made the mistake at buying a violet shampoo, when I should have got a blue shampoo. So I wouldnt recommend this shampoo and conditioner for toning down orange but because it is violet shampoo it is only good at removing yellow and so 5 stars because it works. Good price for the amount you get. Smells nice. You can purchase the shampoo and conditioner as a duo for cheaper then buying separately. Shampoo is a dark purple colour and the conditioner is a light purple colour.

By far the most well known purple shampoo/product I have ever known in my career, this should be in every blondes shower it will literally save your bank account and fortnightly trips to the salon for freshen up toners! This product is extremely strong and I would recommend using once a week followed by a conditioning treatment.

This stuff works wonders for my blonde hair. It tones out the yellow and just makes it look so pure. Really good value for money compared to other purple shampoos on the market

Love it so many different ways to use this product but advise using treatments as it’s very drying. I use once a month or when I feel I need it I apply to dry hair for 15-20 mins

I love this product, it does make a huge difference to my hair, people are always commenting on my colour and this shampoo helps the colour last.

Love this purple shampoo !!!! I love the way it foams up in your hand and later up in your hair. And is a awsome price !!!around 24.95. Only down side is it does leave your hands purple if you don't wash them asap. thanks