While I haven't tried this for 25 hours - and don't plan to! - I do think this foundation lives up to its other promises. It's a beautiful light coverage that can be built up to medium without looking cakey, and it stays looking nice and fresh throughout the day. Often foundations start to flake and look dry around my nose, but this one doesn't do that - a huge win! I actually like the sponge applicator, as it's super easy to control how much product you get...I just don't apply it directly to my face if I have any breakouts. The price is super reasonable, and it's easy to come across. The lightest shade works well for me (NC15), although if I'm at my palest it borders on slightly dark, so I just have to blend well around my jaw and neck.
This is a great, user friendly foundation, and one I would highly recommend to anyone with normal or combination skin
I purchased this from Farmers for $20 on sale. I got the shade 100 Ivory which is a perfect match for my pale skin. I love Rimmel products and my go to foundation is Rimmels Match Perfection which is brilliant.
It comes in a glass bottle but it doesn't have a pump! Ugh! Instead it comes with a stick applicator with a little cushion thing on the end. I don't like it, I think it is unhygienic and would really prefer a pump.
Consistency wise this is super runny. You need to be careful as if you tip the bottle up fast it will just pour out. I like to tip a little onto my RT sponge then dab all over my face. I use my fingers to rub it in then go over with my sponge to blend. It goes on super smooth and effortlessly. On me it is light-medium coverage. It does cover my red cheeks well but if you have any spots they can peek through. I love that it looks really natural and not like you are wearing a mask, looks like your skin but just better :-)
I love how light it feels on my skin. The 25 hour claim you ask.....well my partying days of staying up all night are long gone so I can't say that this claim is true lol. However it lasts brilliantly throughout the day, doesn't cake at all and doesn't settle in my fine lines. It is quite moisturising and perfect for my dry skin. I think if you have oily skin it could turn you into a bit of an oil slick later in the day but nothing a bit of powder couldn't fix.
This is a really lovely, affordable foundation. It is lightweight and will be great for the summer. If you are after something that looks more natural then this is definitely for you. It is a top contender for my current Match Perfection foundation. My only gripe is the applicator.....I want a pump!