By BR Tabatha
The beauty world continues to smash the old-school beauty norm's, and we're living for it! Models are being allowed to show their cellulite. Pores aren't being photoshopped into oblivion. And now, thanks to Gucci Beauty's new lipstick campaign, teeth of all shapes and sizes are being held up as examples of beauty.
For the first time (that I can remember) in a lipstick campaign we're seeing teeth that aren't perfectly white, or straight. Gaps are cool. Gums are allowed to be... well... gummy. It's refreshing. It's real. And, one could say it makes a brand that seems a million miles away from attainable for the majority of us mere humans, relatable, approachable.
Not only does the campaign shine a spotlight on what is a lot of people's norm, it also gave one of the models - Dani Miller, a chance to further embrace the teeth that she was once bullied for as a child. In a statement on Instagram she said, 'Growing up you go through an evolution of overcoming insecurity’s and healing from being bullied or the intense pressures of fitting in the perfect cookie cutter traditional style of beauty and this @guccibeauty campaign celebrating me and my friends own style of beauty has felt like a coming out party and a reiteration of feeling comfortable and proud to be myself. A celebration for the beautiful freaks shedding even more of my insecurity’s and doubts, there is space for everyone to be themselves even in the beauty and fashion world! Hope it inspires everyone especially the youth to love their quirks even more and feel beautiful and powerful with their true self! Hate and exclusion is so washed out.'
And to that we say, hear hear! Couldn't have said it better ourselves.
If Gucci were hoping that smashing one of the last beauty 'norms' was going to win them new customers... we think they've done it. While a Gucci Ophidia bag may never make it into our handbag collection, a luxe lippy (that at NZ$65 is a fraction of the cost of a bag) that's made women the world over feel great about themselves could well be worth saving up for.
So our beauties, how do you feel about Gucci's new campaign? Is it refreshing to see relatable mouths? Does it warm you to the idea of supporting the brand's beauty range? And what beauty norm should a brand smash next?