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Braun July
Braun July

Why You Should NEVER Keep Beauty Products in the Bathroom!

17 May, 2020 - 10:47am by - First Lady | 14 Comments

by BR Natalie

A few years ago we published this article on Product expiration dates.  It's one of our most-read articles to date.  From the comments we received it seems we were pretty even-stevens on those who follow the expiry dates and those who didn't. 

One way to ensure you get the most out of your beauty products is to store them correctly - exposure to air, light, temperature changes and moisture can all shorten the life span of our products.  The biggest and easiest change you can make to your beauty storage is to follow one simple rule.  

Now.  Repeat the golden rule of beauty product storage after me:

Bathrooms are not for beauty products.  

What do product formulas need to stay tip-top?  Stability.  The humidity and constant temperature changes in a bathroom do not a stable environment make.


1.  Beauty products do not like moisture.

Now don't get us wrong - we want our products to be moisturising.  We don't want them to be impacted by excess moisture.  Not only does unwanted moisture change a product's consistency, it also increases the likelihood of bacteria growing.

Your pot of eye cream?  Well firstly, pots are the least sanitary dispensing format, but when kept in a bathroom the probability of icky bacteria breeding increases.  

Do your powder products seem to get cakey quickly?  Add moisture to powder and what do you get?  Cake.  Powder products absolutely should not be kept in the bathroom.  EVER.

Even 'bathroom' products shouldn't really be kept in the moist bathroom area.  Take those salt and sugar scrubs we're all addicted too.  Add more moisture and what happens?  The key ingredients dissolve!  Ergo.  A less scrubby scrub.

 

2.  Nor do products like temperature changes.

Take your favourite anti-ageing moisturiser for example.  All of those powerful active ingredients need a stable environment, rises and falls in temperature will compromise the actives and if don't take care of your actives and they won't be active anymore!  

Now your everyday hair care and body washes, thing you're using often, can stay in the shower, but products you're using less often,like a hair masque, or intensive body lotion, should be kept somewhere cool - changes in temperature can impact the emulsion of the product.

Oils, oil based products, silicone based primers and liquid foundations should most definitely be stored in a consistently cool place. Think inside a cupboard, but not near an external wall.  Why?  Well changes in temperature  dry products out, and cause the oils to split in the formula

 

3. Nor do products like light. 

Forget arranging your collection neatly on your dressing table, or in those clear (and expensive!) acrylic storage sets and put it in a dark drawer.  

Clear containers, especially for things like eyeshadows, lipsticks and other products where shade is important, are frankly the worst packaging fail ever.  The UV rays of sunlight will over time change the pigment.

Products containing UV protection / SPF, should absolutely be kept in the dark. Why?  Well the bit that protects you, the UVA absorbers, work regardless of whether the product is applied to your skin.  So basically, if SPF is exposed to sunlight, it will absorb the energy, using up the protection factors in the product.

 

4. Fragrance, Paraben and preservative free products will last longer if you store them in the fridge.

If you're buying products sans preservative, or tend to buy a lot of 'natural' products, remember they have a shelf life a lot shorter than usual - so not only do these need to be out of the bathroom, you'll want to put them somewhere where they'll last longer.  The fridge!

Fragrance will also last longer in the fridge - those hundreds of specially chosen ingredients in every bottle are so susceptable to light and temperature, the best place for it is somewhere cold and dark.

You can also keep things like lipsticks and balm products in the fridge during the summer months to maintain their consistency; and some products like eye cream can also be kept in the fridge for a better performance - the coolness constricts blood vessels, reducing puffiness.  It's the same with anti-redness products!

TLDR: Only when stored correctly will a product actually make it to its expiration date.  So do yourself a favour and stop using your bathroom to store your cosmetics, skin care and fragrance.


So - where do you keep your beauty products?  Do you throw caution to the wind and have your pretties on display in the bathroom, or are they safely tucked in a drawer, fridge or cupboard?  Get chatting below.

Comments

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28th May, 2020

Great tips! I don’t even store my toothbrush in the toilet but that’s because I saw a show where they tested stuff in the bathroom for human faeces and found traces of it everywhere! Gross! It’s from flushing the toilet with the lid open.

24th May, 2020

That's good to know! I have so many of my products in the bathroom, otherwise I don't have any space. I should change it.

23rd May, 2020

Yikes my hair products that are not just shampoo and conditioner are in there.....

22nd May, 2020

I have a dedicated make up drawer in my bathroom because that is where I apply my make up but all other beauty products like moisturisers,face masks,scrubs etc are kept in my bedroom in a small cabinet.I might have to rethink my storage technique now after reading this article.

19th May, 2020

I don’t store too much in the bathroom but I am lacking makeup storage in the bedroom and might have to shop around for some storage solutions eek

19th May, 2020

I keep all my make up, moisturisers, and hair products in my bedroom, living with housemates so wouldn't be storing a bunch of stuff in the bathroom anyway and I've always done my makeup and hair in my room. I try to keep my makeup out of sunlight too. Only stuff in the bathroom is products that have to be used in there like cleanser, shower gel, shampoo of course.

19th May, 2020

I keep mine in my bedroom. Its probably a bit warm for them but it's where I go to put them on.

18th May, 2020

Good points especially about moisture. Never really thought much about moisture ruining my scrubs etc.

18th May, 2020

thats good info to know, guess ill be moving all mine back to the bedroom where they used to be

17th May, 2020

Well that was a well timed reminder.

17th May, 2020

Ok. Learnt something new today.... need to keep my sunscreens covered from now...

17th May, 2020

Super informative, I do well on most points so that's good to know.

17th May, 2020

Wow this has definitely got me thinking! I do try pretend my makeup will never expire. At least I'm good with my skincare eeek

17th May, 2020

I only really have extra shampoo, conditioner, razors, body wash, soap in the bathroom cabinet. I do notice fancy soaps tend to get moisture and go slimy so I store those in a draw in my bedroom. I have a large draw which I keep all my back ups in and face masks. Everything else I use dailt is stored in a fancy box on top of my duchess but it has a lid. So I think I am good! :-)

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