by BR Tabatha
Out of all the things I thought I'd see come out of living through a pandemic, one thing I did not expect was the creation of Uber Beauty. You read right. Overseas more and more beauty companies are partnering up with Uber to offer customers super fast delivery of their favourite beauty products.
Late last year The Body Shop led the Uber Beauty charge in the US, with Estee Lauder being the most recent brand to partner with the delivery service. When I first discovered this shopping adaptation I had myself a 'what the heck?' moment, but now that I've had the benefit of a day or two to consider it... I've decided it's a bit genius!
Let's be honest, courier companies in New Zealand are a bit... well... let's just say that I've had a parcel sent from Auckland to be delivered to me all of twenty minutes away in Auckland take anywhere between four days and a week. I'd love to say this was an anomaly, but it's the norm, so the idea of being able to get a product I need on the same day? Well... I'm all for it!
While there are some products I'm happy to wait for (like a summer top I bought on sale in winter), when it comes to things like makeup or skincare it's often a need it now situation as the end of the bottle or tube has caught me unawares, and while we've been lucky enough to have more freedom than other countries to pop down to the shops, some days our busy lives make it impossible to just head into a supermarket, department store or a pharmacy, which is when Uber Beauty becomes a brilliant option!
Sure, you'll pay a premiuim price to get what you want now... but does that matter when it means you actually get what you want in a timely fashion, as opposed to waiting seven days for it?
Uber Beauty - turns out I'm here for it! How about you?
Would you Uber Beauty if you could? Hit the poll up, then tell us your thoughts below!