By BR Tabatha
It looks like we can exhale.
Since February 2018 when Lada Gaga's company, Ate My Heart, trademarked 'Haus Beauty' we've been waiting with bated breath to see what one of our generation's most artistic and interesting performers would come out with.
The wait is nearly over.
A website has been launched. At the time of writing the only thing appearing on their site was a box to sign-up for emails, but that alone is enough to get us excited, because it means this is happening. This is real.
The question is though... what can we expect to see from a woman whose style goes from edges-of-the-universe out there to stunningly old school Hollywood classic?
The trademark mentioned foundations, nail polish, lipstick, eyeshadow and eyeliners. Not only that skin care is mentioned too, including cleansers, toners, exfoliants and masks. Why stop there? Haus Beauty has no plans to from the looks of it with oils and colognes, body gels and powders also noted down.
If taking over the music and movie world wasn't enough, Stefani Germanotta is taking on the beauty world, big time. Would we expect anything less? No. No we would not. And her level of perfectionism makes us think that what she brings out is going to nothing but the best.
As for sneak peeks of what's to come? Could her Instagram be giving us clues? Posts from back in September 2018 featured #hausbeauty and while credit was given to some of the products used on her face, not all products were mentioned. So does that mean we were seeing Haus Beauty blush, mascara or concealer? We know... speculation, speculation, speculation...and while speculation may be considered shallow by some, what fun is life if we can't entertain all the ideas while we're kept guessing?