by BR Kellie
How often do you think about your armpits? Daily? Weekly? Never? I can't say I consider my armpits all that often. Perhaps once a day when I pop on deodorant, and a couple of times a week when I realise it's getting a little scratchy under there and I'd better shave or risk looking like a chimpanzee as I scritch and scratch the area in an attempt to make the underarm tickles disappear.
The reason I ask is that apparently, according to articles I keep seeing pop up on my social media feeds, I need to be thinking more about my underarms. Yes, armpit care is now a thing. No longer should we be giving our pits a quick wash in the shower while we do the rest of our bod, but we ought to also be exfoliating and applying moisturiser. One article I read had a whole EIGHT STEPS to looking after your armpits.
You what now?
We're talking cleansing and toning and masking and exfoliating and moisturising and more! Heck, that's more attention to my armpits than I pay to face on any given day!
Is this underarm obsession madness? Is doing the basics no longer good enough? Could taking these armpit care articles seriously lead to irritating an area that's sensitive at the best of times? Is this a way for companies to create and sell a whole new range of products? Having seen soap marketed specifically for the armpits, I would suggest yes.
All I know is that for me this is one selfcare step too many, and I will be sticking to my two step regime of including the area in my daily wash, followed by a swipe of Mum in order to keep my colleagues, friends and family from telling me I stink.
So my fellow owners of armpits... Do you indulge your armpits and treat the area to some extra special care? Or is it more of a case of your armpits are there, you do the basics and other than that you don't think about them all that much... and you're happy keeping things that way?
Take our poll and chat below!