Article by BR Amelia
Here are three truths about the Beauty Crew. (And probably most of you guys too)
We like beauty products. We like bargains. We love beauty bargains.
Now sure as a Beauty Editor I probably have a reason for the drawers of unopened products, but, I did get to wondering recently about how many products the average consumer has sitting in a drawer, going to waste. My research led me to stumble upon a survey conducted by Vaseline a few years ago.
Get ready for it - the average woman will waste about $30000 on unused beauty products. And nope, our zero key didn't get stuck. $30000 wasted on beauty products. They don't seem like bargains now do they. Now once you've picked your jaw of the ground we'll tell you where we're frittering away that money to!
In her lifetime the average woman will buy:
- 840 moisturizers
- 360 nail varnishes
- 300 lipsticks
77% of women will use only 10 items regularly, despite buying over 100 every year. In total, we will discard 5,846 beauty products over the course of our lives.
And to make us feel worse, men will buy around 960 beauty products in their life time.
If all of this wasn't crazy enough we'll leave you with one last factoid from the survey: 92% of men and 83% of women prefer the ‘natural look’. So why on earth are we buying so many products?!
Now, as I said, this survey was a few years old, so maybe, hopefully, we've all changed our habits since then...right?!
So what's your opinion on this? Do you think you're an average woman when it comes to these wasteful shopping habits? Are you a confessed beauty product procurer, and if you are do you find a lot of the products go to waste?
Get chatting below!