image: Unilever
Article posted by BR Natalie
Can a toothpaste rebuild tooth enamel? A $20 toothpaste says it can rebuild a whopping 82% of tooth enamel. In just three days!
Newly launched in Selfridges (yes, BR Natalie loves Selfridges), the Regenerate Enamel Science Advanced Toothpaste by Unilever, contains calcium silicate and sodium phosphate to essentially re-build a new layer of white enamel on the teeth.
Tooth enamel is damaged on a daily basis by consumption of things like fizzy drinks, wine and even fruit and vegetables And whilst many parts of the body like skin, hair and nails will regenerate, when tooth enamel is gone, it's gone. Which is a same considering it protects our teeth from decay.
So how does this rather expensive toothpaste work? Think of it like plastering a wall. The toothpaste contains the same minerals tooth enamel is made of, these fill the teeny tiny holes and damage in the tooth enamel, leaving teeth smooth and three times as strong. Teeth will be less likely to develop cavities and will be restored to their original whiteness.
Now the toothpaste is not meant to be used alone. For optimum results a Boosting Serum will need to be used once a month, in two custom fit mouth trays. The serum will set you back another $60.
The company is presenting the toothpaste as a beauty product that will sit alongside expensive age-defying creams and potions.
Despite the rather large price tag, we can see this toothpaste flying off the shelves, especially in a society where bad teeth are something people are judged on.
So over to you. What do you think of the Regenerate Enamel Science Advanced Toothpaste and it's claims? Do your teeth knock your confidence and is this something you would pay a premium price to rectify? More importantly, can a consumer product really do what dentists can't, and mend your teeth?
Get chatting below.
I would be pretty weary about this one and want to check out the actual science behind this product before letting it anywhere near my mouth, not only for the safety of my oral and physical health but also because if it ends up damaging my teeth instead it will cost a bomb to fix. Considering the cost of the product I would want to know that it would do the job and not be another "toothpaste whitener"