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Can a toothpaste rebuild tooth enamel - in just three days?

15 June, 2014 - 08:29pm by - First Lady | 57 Comments

image: Unilever

Article posted by BR Natalie

Can a toothpaste rebuild tooth enamel?  A $20 toothpaste says it can rebuild a whopping 82% of tooth enamel.  In just three days!

Newly launched in Selfridges (yes, BR Natalie loves Selfridges), the Regenerate Enamel Science Advanced Toothpaste by Unilever, contains calcium silicate and sodium phosphate to essentially re-build a new layer of white enamel on the teeth.

Tooth enamel is damaged on a daily basis by consumption of things like fizzy drinks, wine and even fruit and vegetables  And whilst many parts of the body like skin, hair and nails will regenerate, when tooth enamel is gone, it's gone.  Which is a same considering it protects our teeth from decay.  

So how does this rather expensive toothpaste work?  Think of it like plastering a wall.  The toothpaste contains the same minerals tooth enamel is made of, these fill the teeny tiny holes and damage in the tooth enamel, leaving teeth smooth and three times as strong.  Teeth will be less likely to develop cavities and will be restored to their original whiteness.

Now the toothpaste is not meant to be used alone.  For optimum results a Boosting Serum will need to be used once a month, in two custom fit mouth trays.  The serum will set you back another $60.

The company is presenting the toothpaste as a beauty product that will sit alongside expensive age-defying creams and potions.

Despite the rather large price tag, we can see this toothpaste flying off the shelves, especially in a society where bad teeth are something people are judged on.  

So over to you.  What do you think of the Regenerate Enamel Science Advanced Toothpaste and it's claims?  Do your teeth knock your confidence and is this something you would pay a premium price to rectify?  More importantly, can a consumer product really do what dentists can't, and mend your teeth?

Get chatting below.

Comments

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16th June, 2014

I would be pretty weary about this one and want to check out the actual science behind this product before letting it anywhere near my mouth, not only for the safety of my oral and physical health but also because if it ends up damaging my teeth instead it will cost a bomb to fix. Considering the cost of the product I would want to know that it would do the job and not be another "toothpaste whitener"

16th June, 2014

I am growing more concerned with the health of my teeth as I get older (not to mention my skin) but lately I have been visiting the Dentist a lot more, and event he Hygienist once or twice. This is something I would definitely consider if it meant lessening those visits and reducing the costs!

16th June, 2014

This product sounds awesome! I have really bad teeth and anything that would help to keep them healthy and try and fix them would be something I would definately give a go.

16th June, 2014

Hmm the price is quite steep for my liking but then again if it worked then I'd be happy to pay that price. I'll have to let my partner know about this product thank you BR xx

15th June, 2014

This sounds interesting, my teeth are something I'm very self-conscious about. I'd be curious to see what dentists say about it.

15th June, 2014

Ohhh I so need some of this - we have genetic lack of enamel in our family, will be interesting to try it out

15th June, 2014

Wow! My husband has terrible trouble with enamel, he has trouble creating apparently. Would be interesting to try it out, and worth that if it saved on the dentist bills!

15th June, 2014

Only one way to find out if it can make a difference. I would definitely give this a chance.

15th June, 2014

Sounds too good to be true. I would be interested to see if it actually works and if any side effects come with it.

15th June, 2014

Oooh, I remember reading something years ago saying that something like this was in the works. Initially I though 'bah, it'll be killed off my the fancy pants dentists association of the world who don't want to see their revenue go down' (I know, conspiracy theorist much!?), so I'm pleasantly surprised to see this toothpaste and serum see the light of day. $20 is a heck of a lot cheaper than one, two or 20 fillings, so I'd try it for sure!

15th June, 2014

Interesting, not convinced tho' but would love to be proved wrong

15th June, 2014

I would love to try this but I have a fake tooth and don't really know what this stuff will do to it. And my dentist has told me to stay away from whitening toothpastes as my false tooth is a shade whiter than my other teeth. And you don't want it to stick out anymore

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