Compiled by BR Kellie
2017 felt like a crazy cool year for beauty. We saw wacky, wild and wonderful trends come and go. Cosmetic companies created beautiful products and collections. And skincare companies continued to up their game and create products that care for and improve our skin. Through the year it was our pleasure to bring your attention to the latest beauty news, as well as to reinvestigate those beauty bits and bobs that we shouldn't forget about, yet sometimes do.
Which articles captured your attention? We delved into the analytics and discovered your Top 10. Check these out...
From the 'double boob' to the 'saggy strap', we revealed the clues that show you're not giving your girls all the support they need. If there's one thing you do this year - get yourself properly fitted! Your lady lumps will thank you for it!
The 'Behind the Brands' series is one of our favourites because we get to discover more about the beauty brands and businesses we love - and the faces behind them! In 2017 we were lucky enought to meet Moyra Parker from Makeup Direct, and it would seem you were as curious to find out about her as we were!
The lengths we'll go to a) look more youthful and b) try something that might make for an entertaining article. When I saw face cupping on Instagram I knew I had to try it out - and I was glad I did. I loved the results! Alas, winter rolled in and I didn't feel like sitting in front of a mirror in a cold room with nothing on from the chest up for fifteen to twenty minutes while cups were sucking my face. So I switched to jade rolling and depuffed my face from the comfort of bed.
When BR Natalie said she was going to give an undercut a go in the name of beauty... well, she immediately became the bravest of us all in BRHQ. Heck, not only did she allow her hairdresser to give her an undercut, she let her husband carve a design into it. Would I trust my husband to do that? Nope. But she did... and she gave you the lowdown on what life with an undercut is really about. (And if you haven't read it - DO. It's hilarious!)
Beauty Review has always championed the New Zealand beauty industry, which is why from the outset it was our mission to educate consumers on the differences between buying from a parallel importer and buying from an official distributor or stockist. Four years on this article explaining what parallel importing is all about is still making it into the Top 10 read articles.
Colour trends come and go, but balayage looks to be one that's here to stay - as well as one you beauties were keen to find out about in 2017!
False eyelashes can be fiddly to apply, so when we saw magnetic eyelashes were becoming a thing we had to find out more! Did they hurt? Could they hurt? More importantly... do they work? I read recently that Ardell has brought out a range of magnetic eyelashes which would indicate this new method of eyelash application isn't just a trend but is here to stay!
Nat was given the opportunity to trial the Remington i-LIGHT® Pro+ Face & Body, and the results were amazing - as can be seen in the series of articles she wrote, which not only show before and after pictures, but delve into the differences - and similarities - between at-home IPL and in-salon IPL. A fascinating read.
Coming in at number two was one of our Top Ten compilations featuring the ten most-loved foundations as rated by YOU! We love these articles as they're the perfect way to showcase what products are most loved by New Zealand women.
And finally... at number one... (imaginary drum roll please!)
This topped our most-read articles, and within the Top Ten mascara article the Eye of Horus Goddess came in at number one with a stunning 4.7/5 rating.