First off love the packaging! However once you remove the packaging box all of the instructions are gone...doesnt make it easy for beginners. Although the pot does makes it super easy to apply. The consistency of the mask is nice and thick (I apply it with a foundation brush) and easy to smooth evenly over the face. When applying there is a nice gentle cooling sensation that last throughout the duration of keeping the mask on. This mask doesnt take long to dry which is nice if you are short for time. With the mask on I can feel the clay removing the oil and tightening my skin - which I love! Removing it was easy and my skin feels clean, oil free and tight. Highly recommend!