Seeing this on BR bought me back to my high school years, when I would religiously use this and Neutrogena, and I thought it was the coolest ever because they were "expensive" brands... Cringe.
As I remember, I bought this face was because it was *gasp* 3 in 1!? It was a face wash, or a scrub, or a mask! It was actually really cool, I can't say my current face wash is nearly as cool, but it's a lot better smelling. This was kinda medicinal, kinda earthy but it wasn't really that off putting.
I usually just used this as a mask, then when it was dry I would wet it and wash it off, giving me the scrub part, as well as cleaning my face. It was a pretty good mask, too, drying within 10 minutes. My skin was left feeling super smooth, buffed and polished. As I used this daily it took a while (like, my adult years) to realize that this was the reason my face skin was so bloody dry all the time. It is definitely a once a week thing, not an every day face wash.
However, that doesn't put me off from repurchasing, as I know I did several times in my youth. However next time I do buy it, I won't be using it as a mask and scrub - just the mask and then letting the warm water wash it away will be enough exfoliation for me!