I bought this little beauty after reading all the positive reviews on BR and having a coupke of eyecreams that were a tad too light for my (ahem) mature laugh lines. What can I say, I'm really impressed by this stuff. White coloured, the texture is quite creamy as opposed to fluid-y and is unscented. Full of lovely natural ingredients like chia seed oil and witch hazel, a small amount dabbed around my eye morninf and evening, feels lovely and ever so softly, plumps this area out. And to make it even better, it costs less than $20!