I like how this is so easy to use. Swipe it, rub it in, get dressed, done.
It smells yummy and the way it's formulated lets you see where you've been so you can get even coverage.
I find that I generally have to use it twice to get a nice colour on my super pale skin, but when you can't notice the tan lines, it's a winner.
It hasn't left any marks on my clothing after using either and it's really easy to wash off your hands after applying.