I have been using Bio Oil for over a year due to this being the only product I knew of that was supposed to reduce stretch marks. My stretch marks are quite light due to getting a tad fatter going from a size ten to a twelve. I have only got stretch marks all over my hips and have found that this item doesn't help too fade or reduce them. I was using this product twice a day as advised. To be honest I wouldn't waste my money on this item as it is a waste of time.