The packaging of the shampoo is quite distinctive so very easy to locate in the supermarket and an affordable price as well. It’s also great to see that the containers (minus the lid) are recyclable so great start there. I’m also pleased that Fructis is paraben free which is another huge positive. Apparently it’s the nutrient rich acai berries and grape seed polyphenols which help to keep the colour locked in. I’ve used the shampoo for just over a week now and my colour is still looking really great. The scent of the shampoo is lovey and fruity (as expected) and my hair feels fresh, soft and clean after using it. Overall, I’m quite happy with the shampoo and I like knowing that I’m using a fruit formula full of vitamins to nourish my hair.