Having been impressed by other The Balm products that I have purchased, I decided to give their Brow Pow a go when I found it on sale. I am quite fair, so I purchased the Brow Pow in Blonde.
As always, The Balm have quirky, 50s retro packaging. The Brow Pow comes in a small cardboard flip palette with a matching cardboard sleeve. The palette has a small mirror. The brow powder itself is the size of a small pot of eyeshadow. It does not come with a brush.
Before using the Brow Pow I had been using a light brown eyebrow pencil with a wax ingredient on my brows . Using the brow powder is a bit more fiddly as I cannot apply it directly like with a pencil, but must apply it with a brush, like eyeshadow for the brows.
It is quite pigmented. You do not need to apply a lot of colour in order to see the effect. Just a little makes my brows noticeably darker, and the Blonde shade is ashy enough to look natural.
It stays on well and lasts all day. My only reservations are that the product is quite small for the price, especially since it does not come with a brush. I am not sure yet if I would purchase it again unless it was on sale.