I will start with the only positive I can, there is a nice range of colours, but that is the only thing I can come up with. It is a long tube with a twist top. The applicator is sponge like and holds a good amount of product. The product itself is quite thin and goes on unevenly and patchy. The staying power of this is almost beyond belief, so you better be accurate when applying or else you are pretty much stuck with your mistake for ages. It is so hard to remove, you actually have to try really hard and your lips can get a bit sore.