I am on the fence with this product, I used light ivory 40 and it was a perfect match to porcelain paleness. My skin felt so soft and had a lovely glow to it but after applying two layers on top of the Max Factor Miracle smooth primer I could only build it to a medium coverage, it does state on the back full coverage. One layer evened my skin tone but I still had blemishes and red cheeks showing through, the second layer helped with the red cheeks but my more recent blemishes didn't seem to cover much at all. The finish looked so natural and not at all cakey. The formula is almost thick but on touch feels silky smooth and blends so easily, the smell is like skincare and amazing. I felt the product sunk into my pores on my check though this could have been the primer so I will use this again as it was light weight and that glowy natural finish was beautiful. I think finding the right concealer to go with this foundation will help with the blemish cover as my stick concealer didn't really go well perhaps a liquid formula would work. The product comes with the standard 30mls in a pretty gold plastic tube with a gap showing the actual foundation which would help with matching which colour to choose. The packaging felt a little more upmarket than I was expecting which is nice for the price. All in all, I need like this product and would be perfect if it was full coverage as advertised.