This is a great alternative to the ABH brow pomade. It is pigmented, creamy and stays on, and you can use as little or as much as you like, depending on the brow look you're going for. I really like the texture, it is much easier to blend than the ABH pomade. Colour-wise, I got Soft Brown, which I was worried would be too warm and red. But it isn't, it is a neutral brown, which fits my skin tone perfectly. It also lasted the whole day.
Price-wise, I wouldn't say it is cheaper than the ABH pomade. True, the ABH is more expensive at 18USD. However, you can 4g of product rather than Chi Chi's 2g of product. That said, I much prefer Chi Chi as the ABH pomade dries out really fast and is hard to blend.