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Writer's block? Here's what people want to read in a review

21 March, 2014 - 07:59pm by - First Lady | 65 Comments

image: womenwhocritique

Article by BR Natalie

We've all been there - we've used a product, we want to review it (and earn some points for the Beauty Vault) but we can't think what to say!  Well rather than write a review that's not overly useful (and run the risk of it making it's way to the Moderator's desk) you can now stimulate that writer's block with this check list!


For (almost) every product you can discuss...
1.  Consistency - is it thick, creamy, watery, light?

2.  Application - is it easy to apply?  If there's an applicator, is it effective?

3.  Fragrance - what does it smell like?  How long does the smell last?

4.  Coverage - how much do you need to get the job done?

5.  Longevity - does the product last as long as it claims? How does the product stand up against your lifestyle?

6.  Usage - how long does the product last you?  Is it economical?

7.  Price - how does it compare to similar products?  Is it worth the money?

8.  Packaging - is it aesthetically pleasing? Does the packaging work for the product, ie does it have a pump, is the lid secure?

9.  Results - after using the product as specified does it do what it claims?  What results did you see?

10.  What skin/hair type you have - how does the product work for this? Is it suitable for sensitive skin?

11.  Would you recommend it - A great way to sum up a review is to ask yourself, "Would I recommend it to a friend?"

For all trial products sent by us, filling in the tips section is now mandatory.  If you're struggling to think of tips think of how you made (or tried to make) the product work for you.  Did you use a different method to apply the product? Did you use another product to compliment or enhance the results? 

Our How to Write a Great Review article is full of great advice to make your reviews useful - and we highly recommend reading it for tips on the whole review process.

 

Rating Reviews.

Did you know, members can rate reviews - under every review you'll be asked "Was this review useful to you?" and you can choose - Yes or No. You've read the review, now go on - click and rate it!

As always, we'd like to thank all of you for contributing to the site and making Beauty Review the best site for NZ reviews.

Comments

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23rd March, 2014

Really helpful article. Another good thing to put in a review would be an 'If not you, then who?' kind of thing where if a product didn't suit you but you think it was still a good product so you write a description of who you think it would work for.

23rd March, 2014

Perhaps compare with a similar product,not just the orice,quality etc,helpful checklist ,making the Tips mandatory a little hard I think,I struggle with certain trials to do this,like with the Nivea stress spray on.

22nd March, 2014

A great check list for reviews. I am sure this guide will assist to improve reviews. Thanks BR

22nd March, 2014

Great to see you have put this in place to help reviewers when they get stuck! :) How about adding "Removal" onto the list? I think it would be helpful to know whether a product is easy to remove or not after using it (e.g. in the case of mascara, nail polish, foundation, etc.) and maybe tips/suggestions can be shared on how the particular product was removed (especially if the product was hard to remove, I'd like to know how it was removed)?

22nd March, 2014

You may cover this in the other parts but what about problems and bonuses

22nd March, 2014

yes a great help thanks, it is hard sometimes,,, the brain fog sets in :)

22nd March, 2014

This will be very helpful for future reviews

22nd March, 2014

With perfume, I wrote in a forum since some ladies were struggling to find ways to review them, I suggested:

Does it give you a headache? Does it irritate your partner? Does the scent bring back any memories for you?

Perfume is a very personal item, we use it to define our personalities and sometimes, choosing a new scent can be so confusing.

22nd March, 2014

Great list, and lots of helpful comments above to consider as well.

22nd March, 2014

If a bit tricky to apply, were the instruction sufficient or was further assistance needed?

21st March, 2014

Great list, I think this will be a helpful basis in considering everything about a product before you review it. I think when it comes to cosmetics, it could be worth including what other products (if any) you used to prepare/finish the product, for example if you're reviewing a foundation - did you use a primer? (not to prime is a crime! Haha), did you use a powder/finishing spray to set it? Thinks like that can effect how the product sits, therefore effecting your experience with the product. I have oily skin and I know when I first started using liquid foundation when I was younger I used to use just my fingertips and never bothered with powder, and would wonder why my makeup wasn't lasting throughout the day like the tv ads said it would!

21st March, 2014

Great list - we've all suffered from writers block now and again and this list is super helpful!! Thanks!

21st March, 2014

Thanks for outlining what would be good ways to describe a product. This helps us formulate more specific reviews. :-)

21st March, 2014

This is a good list! I like to also add a pros and cons list to my reviews - I think every (well....most....) products have some positives and some negatives no matter the rating.

21st March, 2014

This is a very good checklist BR! This is pretty much all e things I like to think about and comment on when I write a review. It's very helpful to have a checklist like this as sometimes I do forget to mention one or two of the points. Some other points I like to also consider when I'm writing a review is 1) how long I have been using the product for as this can effect the results (e.g using it for 1 week vs 3 months), sometimes you don't see result until a few months later or sometimes the product works initially but then have no additional improvements in the long run. 2) what I like/dislike about the product. I always like to try and think of both good and bad qualities, or what's not so great about the product. And if there's nothing bad it means its definitely a good product and is worth purchasing! 3) texture of the product (e.g smooth or rough) 4) why i purchased the product in the first place, was it recommended, had good reviews on BR etc, and whether the product has lived up to the standards I had before using it. 5) do I think this product is more suitable to a particular age group or target category. When I'm commenting on my results I also like to say what my skin (or hair etc) was like before using the product compared to after, especially if there are significant results like reducing dryness or redness. Just a few mo things for you BR haha, hope I haven't gone too OTT... Whoops!

Macs
14th September, 2014

Those are some good tips

MissQT
15th September, 2014

Thanks! Hope it gives you some ideas for your reviews :)

Kelly_A
4th February, 2015

i like the extra tips you've given :) :) will keep these all in mind along with the onces mentioned in the article

Rajvee2588
16th February, 2016

you have awesome thinking and amazing writing skill quality. where did u get this from?

MissQT
16th February, 2016

aw thanks Rajvee! I honestly don't know where I get my writing skills from as I was never good at English in school! I guess my skills have grown since writing more reviews on here. Thanks Kelly, hope these tips help with wring your reviews :)

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