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The Beauty Vault - April
The Beauty Vault - April

Writer's block? Here's what people want to read in a review

21 March, 2014 - 07:59pm by - First Lady | 161 Comments

image: womenwhocritique

Article by BR Natalie

We've all been there - we've used a product, we want to review it (and earn some points for the Beauty Vault) but we can't think what to say!  Well rather than write a review that's not overly useful (and run the risk of it making it's way to the Moderator's desk) you can now stimulate that writer's block with this check list!

For (almost) every product you can discuss...
1.  Consistency - is it thick, creamy, watery, light?

2.  Application - is it easy to apply?  If there's an applicator, is it effective?

3.  Fragrance - what does it smell like?  How long does the smell last?

4.  Coverage - how much do you need to get the job done?

5.  Longevity - does the product last as long as it claims? How does the product stand up against your lifestyle?

6.  Usage - how long does the product last you?  Is it economical?

7.  Price - how does it compare to similar products?  Is it worth the money?

8.  Packaging - is it aesthetically pleasing? Does the packaging work for the product, ie does it have a pump, is the lid secure?

9.  Results - after using the product as specified does it do what it claims?  What results did you see?

10.  What skin/hair type you have - how does the product work for this? Is it suitable for sensitive skin?

11.  Would you recommend it - A great way to sum up a review is to ask yourself, "Would I recommend it to a friend?"

For all trial products sent by us, filling in the tips section is now mandatory.  If you're struggling to think of tips think of how you made (or tried to make) the product work for you.  Did you use a different method to apply the product? Did you use another product to compliment or enhance the results? 

Our How to Write a Great Review article is full of great advice to make your reviews useful - and we highly recommend reading it for tips on the whole review process.


Rating Reviews.

Did you know, members can rate reviews - under every review you'll be asked "Was this review useful to you?" and you can choose - Yes or No. You've read the review, now go on - click and rate it!

As always, we'd like to thank all of you for contributing to the site and making Beauty Review the best site for NZ reviews.

Please sign in or register to add a comment.

This is a great help will help me with my reviews :)

I'd love to know how long a person has been using the product for as well but otherwise this is a great list to help write reviews!

Maybe age you would reccommend it for? Particularly with fragrance

How about if you get a compliment or feedback from someone who noticed what you used? Skins looking great, what are you using?

I love that idea!

1st February, 2015 at 3:22 pm

Great checklist if i do say so myself

Great points! Maybe if the product didn't suit you personally, you could recommend it for others it would suit better?

Awesome list! I think in some reviews people could also discuss ways in which the product could be improved by the brand that makes it. Sometimes there are products which seem good in theory but just aren't executed as well as they could be!

Thanks so much . I have been feeling a bit stuck of late . This will help me out so much . Can't wait to get reviewing again soon. Thanks for letting me be apart of such a great team.

This definitely gonna help my reviews!

Great list - we've all suffered from writers block now and again and this list is super helpful!! Thanks!

Thanks BR, great read, ill keep all of this in mind for my next product review!

Great list, I think this will be a helpful basis in considering everything about a product before you review it. I think when it comes to cosmetics, it could be worth including what other products (if any) you used to prepare/finish the product, for example if you're reviewing a foundation - did you use a primer? (not to prime is a crime! Haha), did you use a powder/finishing spray to set it? Thinks like that can effect how the product sits, therefore effecting your experience with the product. I have oily skin and I know when I first started using liquid foundation when I was younger I used to use just my fingertips and never bothered with powder, and would wonder why my makeup wasn't lasting throughout the day like the tv ads said it would!

Great list, I will definitely be referring to this to better my reviews! How about the thing that you like best about the product?

This criteria is really great as a guide to a useful and relevant review. Thanks BR!

This is a fantastic list. I'm also interested in hearing a bit more about a reviewer's lifestyle. If a foundation (for example) only lasts well for a short time, is it because you have an active lifestyle or does it not last even if you work in an air conditioned office?


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