Article by BR Tabatha
Vending machines just got even more detrimental - no, not to our diets, but to our wallets! Yes those clever marketing folks have only gone and made impulse purchasing easier, and dare we say it, fun.
Australian brand ulta3 have launched their latest retail outlet - a vending machine at Southern Cross Station in Melbourne. You can pick up reasonably priced cosmetics such as eyeliners, mascara, lipsticks and nail polishes whilst waiting for your train!
And they plan to launch more vending machines around the Australia, targeting universities, malls and high traffic areas.
When you think about it, it's retailing geunis - no hefty store rental fees, no staff to employ (other than the topper-upper). It's fast and fun - what more can a girl want when she's shopping?
And ulta3 are by no means the first cosmetic brand to dip their toe in the vending machine business - you'll find Sephora and Benefit machines in various airports and malls across the globe, even nail polish brand Essie has installed one at JFK airport!
So what do you think of beauty vending machines? Do they tickle your impulse-shopping-bone or do you not see the fun in them? Would you become a customer if they started to appear in NZ?
I guess they would be fine if you knew exact colours or shades you require. Sounds fun tho!