A typical glamourous day in the beauty industry for Head Pixie
by BR Kellie
Every now and then in the Beauty Review office we like to joke about how glamorous the beauty industry is. Usually these jokes fly fast and furiously across the desk when we’re knee deep in spread sheets or product loading or printing out courier ticket after courier ticket for trials or beauty boxes. But every now and then we get a reminder of just how glamorous the beauty industry really can be…
Let’s paint a picture.
Pixie, dressed in her tightest skinnies, highest heels, fanciest top and with twice as much slap on as usual, pokes her head out her door and squeals (on the inside, because I’m trying to be cool) at the gleaming black four-wheel drive car-thing (yes, I'm down with cars...) driven by a be-suited young man. He gets out of the car, opens the passenger door for me and then chauffeurs me to the event we've been invited to. We reach a beautiful home in the central city where I’m welcomed to Schwarzkopf’s in-home salon experience, and then informed I'm about to discover the new Schwarzkopf Extra Care Fibre Therapy range while having my hair washed, conditioned and styled by a gorgeous (and she really was, inside and out) hair stylist.
So what’s so big about this range that it deserves nibbles (oh, and bubbles... at midday!) and some gorgeous gussying up? Well Schwarzkopf Extra Care Fibre Therapy takes technology that's previously only been availalbe in salon and is making it accessible for all of us folk at home. This technology is called OMEGAPLEX, and it's a revolutionary formula that basically takes hair that’s been heat treated, styled a tonne, or has been coloured, and helps to reconstruct the broken bonds inside of your hair, resulting in stronger hair, that will, with regular use, withstand whatever you throw at it in the future.
Now it's one thing to say you're creating an in-home salon experience, but to come up with the goods in another altogether. Well, hand on heart, Schwarzkopf have done it. The moment you catch a whiff of that shampoo, you’ll feel like you’re at a salon and you'll half wonder where your flat white with fancy cookies on the side are (sorry, you'll have to suss that bit out for yourself) The scent is quite simply divine, and I happily sniffed my hair (in a very uncool manner) for the rest of the day. Working alongside the shampoo is a luxuriously creamy conditioner, and the Repair-In-Oil spray, which is designed to give shine and suppleness to hair that’s been run ragged, all while continuing to restore the hair’s bonds.
While at this event I was also introduced to the new Colour Specialist range with OMEGAPLEX – a collection of at-home colour that uses this new and amazing OMEGAPLEX technology to strengthen and protect your hair while colouring. What really sets it apart from other at-home colours is that it contains a repair sealer to be used after you’ve coloured your hair, which is designed to extend the colour while looking after the microbonds inside your hair fibre. To top it off it comes with a Repair Reviver, which you use three weeks after colouring to reseal the micro-bonds and to ensure the continuation of the colour. I have virgin hair, but the colours I saw were so lush the temptation to get back on the colouring wagon was real, and when the range comes out mid-late April I do believe I’ll be chocolating up my poo-brown hair.
So how do the products stand up outside of the professionally styled realm? Well, I’m in love. And I don’t say that lightly when it comes to hair products. After my first at-home wash and condition I was driving the little human to daycare, while running my hand through my hair as I got all gnarly at some ridiculous driver doing some ridiculous move, when it struck me just how soft my hair felt. It never feels soft. Not like this. Also being curly it doesn’t tend to look shiny. Yet, there’s shine going on in that mop of mine. Amazing!
Now I realise it's easy for someone with hair like mine that's in pretty good condition to say a product like this is amazing, which is why Merilyn (or Queenie to the Crew) is also going to write up her experience. Her hair is thick, coloured (nooooo...cough) and regularly heat styled. And of course, you can check out independant reviews on the range here. [Spoiler: It's awesome.]
I do believe that since receiving these products we girls of BR feel like every day has the potential to be a good hair day, and as far as we're concerned a good day makes everything feel that bit more glamorous – including spreadsheets, courier tickets and product loading…
So do tell… do you like the idea of an in-salon experience at-home? Have you tried Schwarzkopf’s Extra Care Fibre Therapy range? Are you keen to? (And if you are, it maaaay be featuring in a newly-released BBBE…)