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How To Spot a True Bargain From Cheap, OLD Stock.

16 January, 2018 - 09:01pm by - First Lady | 44 Comments

by BR Natalie

Back in August 2017 I wrote an article detailing my Haul of Horrors.  For the first time in a long time I shopped for beauty products in outlet stores.  Why did my haul horrify so many of you?  Because the products I bought weren't beauty bargains - they were in fact, really, really, really old stock.  They were unopened and sealed, but using the Batch Code I was able to track the date of manufacture for each product - and they were far from 'new'.

80% of the cosmetics I bought were manufactured at least three years ago, with fourteen of the twenty products being over FOUR years old.

The big deal with them being over three years old is that the general consensus is a product that has been stored correctly, should remain stable for 3 years.  It’s important to remember, any product is only considered in premium condition (regardless of how old it is) if it has been stored and transported correctly. Imported and clearance products have gone from warehouse to store and back again at least once, often they’ve travelled the globe.  Whether the storage conditions are stringently monitored cannot be verified.  Changes in temperature, being shaken and stirred, exposure to light - these things impact the formula and quality of a product.  

Here in New Zealand every cosmetic must carry a batch code.  Which means EVERY beauty product sold in NZ, regardless of where it was manufactured, must carry a visible batch code, meaning theoretically a consumer can find out the exact date the product was made.

There are two cosmetic batch code databases online.  checkcosmetic.net and checkfresh.com but these both focus on global 'big' brands.  You're not going to find cult brands, smaller brands or even NZ brands in these databases.   And, if you're shopping online you won't know the batch code until you've paid for and received the product anyway.  Oh, and if you spend ages in-store loitering in the beauty aisle checking batch codes on your mobile you might get accused of shoplifting. True story.

So, how you can tell if a product you're thinking of buying is a beauty bargain, or incredibly old dated stock without using the batch code?

Check brand sites.  

Your first port of call to find out if a product is a current line should be the brand website.  Brands pay top dollar to showcase their products - they want you buying the latest lines.  Now, if I can't find it on the NZ domain, I'll try the .com and .co.uk, just in case the product hasn't been released here yet.

If you can't find a product or specific shade on the brand website, chances are it's been discontinued, which means your potential beauty bargain is possibly dated.

Compare the Packaging.

This is a good step if the product IS on the brand site.  Beauty companies often tweak or update their branding, so if the product your thinking of buying doesn't match the product on the brand site/at official stockists, then chances are it's old! 

And also - don't think you're safe buying online.  I bought Revlon Black Cherry last year.  Guess what?  The image on the website was of the current logo and branding, and was described as 'brand new and fresh'.  I received the old logo, and upon checking the batch code, my Black Cherry (which I saved 40% on retail) was manufactured on 8th November 2006!  OVER TEN YEARS OLD!  I ended up waiting for a Revlon special at Farmers and buying a 'young' Black Cherry - the differences in formula and application were marked.  But that's another story!

Blog search.

Beauty bloggers have been around since www-time began.  If I can't find a product on the brand site, I turn to Google and use blogs to date the collection.

So, for example.  I received an email not long ago saying that a buy-now, pay-in-installments beauty store had...Nars.  I was intrigued.  After all who wouldn't want to spread the pain of shelling out for Nars over 10 weeks?  Upon browsing, an Andy Warhol eyeshadow caught my eye. 50% off the regular Nars price - the cynic in me wondered, why?  I literally popped 'Nars Andy Warhol' into Google and voila, I had my answer in the first two results.

$39.50 for an eyeshadow manufactured five years ago suddenly doesn't seem that much of a steal to me!

Check for expiry dates.

FDA and European Standards mandate that products containing SPF must have an expiry date.  So for example, I once picked up an Olay Day Lotion with SPF from a local high street store that sells discounted makeup.  There was an expiry date printed on it, and...it was out of date by a year.  

image: CelesteChoo.com

In NZ SPF/sunscreen is classed as a cosmetic product and doesn't need an expiry date, so be extra-careful on checking the date of manufacture of such products if you're buying discounted.

Also - some beauty products actually have an expiry date on them, for example, from the same retailer I picked up a Rimmel Moisture Renew Lip Gloss with the expiry date printed on the tube of 2013!  You'll likely find expiry dates on products with active ingredients, or those that are preservative-free, but again - it's not a legal requirement in NZ for cosmetics, so I strongly urge you to 'shop official' if preservative-free/active ingredients are your jam.

 

So there you go - four easy ways to date your next bargain beauty purchase!  So do tell - does the 'age' of a product influence your purchasing decision?  Have you bought products and been disappointed to find out they're old stock, maybe thinking you'd paid too much?  Get chatting below!

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Comments

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23rd January, 2018

Very useful and insightful informstion........but we can’t help a bargain though can we?. I always knew this but it is sooo cheap. What would be good to know is if it is still okay to still use.....

23rd January, 2018

Glad I read this because I have almost been sucked in purchasing some of these “bargains”

22nd January, 2018

I definitely don't buy makeup online or from outlet stores anymore. I buy makeup from reputable companies like farmers or pharmacies etc, as I wasted money on makeup that was very old the old packaging it's just not worth it also it might be a fake

22nd January, 2018

This is such s good article with really helpful tips! I'm always dubious with importer clearance products!

21st January, 2018

Helpful info thanks for the article :)

21st January, 2018

Great article! I hadn't heard of "batch codes" and that you could trace them!! I'll definitely be googling my products...especially the ones on sale!!

21st January, 2018

I have been caught out on this many a time thinking you are buying a genuine product and then finding out it is past it's use by date..these days I am more weary of fulling in to this trap...great and helpful article :)

21st January, 2018

I bought some E.L.F makeup from its Manhattan flagship store in 2014. I just recently chucked it out, even though it was unopened, as I figured it would have deteriorated. I was keeping it for sentimental reasons and I think this is a common reason. You get a chance to go to NYC then you're gonna stock up am I right? DON'T! make up expires but jewellery etc doesn't. Thanks for the batch info- I didn't realise that you look those things up :)

20th January, 2018

I have an app that checks batch numbers from all the major brands. Life. Saver.

18th January, 2018

These are great tips! I don't mind if I purchase old stock as long as they aren't going to ruin my skin.

18th January, 2018

To be honest when I'm in a store in the moment of things, I don't think I'd be able to look up the batch code/manufacturing date etc. So my decision is mostly just based on how reputable the company is that I'm buying from.

18th January, 2018

Interesting I always thought they were bargains lol Now I know better

18th January, 2018

I used to buy and buy and accumulate cheap makeup at pop up stores by the fistful. If I liked the bright green or blue or shade of purple it was coming home with me. Of course I was a beginner and didn't know how to use them and it creased so badly on my lids. But oh boy the next time I was at the pop up store was buying more. Expiry dates was something that never crossed my mind, it thought it was a term that applied only to food.

18th January, 2018

I actually have never really paid attention to the dates of stuff and expiry dates unless it was skincare. A lot of my makeup collection I bought second hand. I never really checked the batch codes on my products. I did recently check the batch codes on a recent haul with some skincare stuff and it was good. I would like to pan off some of my makeup collection this year namely some foundations, primers, setting powders, a few eyeshadows and some lippies.

18th January, 2018

Wow that's actually so bad!! Really puts me off those cheap 'bargains' you see on a lot of websites. Rather be safe than sorry and pay retail or wait for a sale at a reputable shop, then at least you know that you are purchasing current stock, not stuff that might be a decade old!

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